Interesting interview with Steve Nicholas, assistant director of e-commerce at Guess. Steve talks about the challenges of multi-channel retailing, especially for a well-known brand in the fashion sector and one that has both wholesale and retail businesses to think about.
He’s covering topics like:
- Can you summarise where Guess is in terms of multi-channel retail?
- Have you set up your site primarily as a place for consumers to research products, before buying in-stores?
- You use Flash quite extensively on your site. Is it a must in the fashion sector, despite usability/accessibility issues?
- Why don’t you display shipping costs and payment options on the product listing page?
The full interview can be found here.
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