Q – Brian Clifton

A quote by Google Analytics EMEA Head:

“If you surveyed FTSE 100 companies and asked them whether they were using analytics data to drive business decisions a lot of respondents would say ‘Eh? What’s web analytics?’, even though they had a product and were paying a lot of money for it.

“The issue of people just collecting data and not turning it into information exists within a lot of organisations. It’s not unique to any tool. The challenge for the industry is to spread knowledge and educate users about what to do with data.”

Happy Birthday Google Analytics

Only recently (14 Nov) Google Analytics turned 2 years old. This was a good opportunity for e-Consultancy to to catch up Google Analytics’ Brian Clifton, as well as web analytics gurus Jim Sterne and Eric Peterson for an interview to see how the software is shaping up after two years of hard work.

A small quote by Clifton that demonstrates how Google liberated the market with the launch of their free tool:

“Analytics products and tools have been around for ten years now – ironically, longer than Google. It was really a niche market until we came along and released a free product. Information was held in the hands of a very few people.”

Source: E-consultancy

E-Business Brussels 2007

Next week, 20 November, the Belgian 2007 edition of the E-Business Conference takes place at the Brussels Event Brewery in Brussels.

During this unique event different speakers will share their expertise on different topics such as e-commerce, e-marketing, e-mailing, web ranking, dematerialisation, client acquisition and sponsored links.
Besides the presentations there is, of course, plenty of time during the day to visit and discuss in person with the different partners and speakers at their boot.
In other words, a ‘must-be-there’ event for all those who are active in the sector.

These Days will be present as well. You can visit us at the WebTrends boot in the e-marketing section, where we will join the WebTrends people to help you gain insights in their MarketingLab 2 platform.

Definetely don’t miss the WebTrends presentation at 14.45. Maarten Sambre, PSE Field Consultant Benelux, will show you how to identify, target and engage with your customers like never before!

Also take a look at the rest of the morning and afternoon sessions.

Hope to see you there.