Accenture added Maxamine and Memetrics to help expand its Digital Marketing Sciences services offering. Backgrounds on the Accenture merger below:
Maxamine, founded in 1997, scans websites to identify implementation problems which undermine online marketing performance. Its services provide guidance to help clients improve website optimization, enhance customer experience, and decrease privacy-related and other risks.
- Stephen Kirkby, Ph.D., a founder of Maxamine, said, “The solutions that Maxamine developed will be advantageous to Accenture Marketing Sciences clients as they seek to strengthen their online marketing efforts. We look forward to seamlessly integrating our capabilities with Accenture.
Memetrics, founded in 1999, helps companies improve the impact of their online marketing campaigns through dynamic optimization of content presented to customers. Memetrics’ proprietary testing technology analyzes thousands of variations of Web pages to determine what page format and context will deliver the best performance to each targeted customer set, allowing marketers to present more-targeted messaging to high-value customers on their websites.
- Memetrics and Accenture share a vision to deliver more strategic marketing based on data-driven decision-making,” said Hikaru Phillips, Memetrics founder. “Working together, we will now have the scale, technology and people to truly transform the marketing function.
Source: Accenture newsroom
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