KPI vs Metric

How does one decide if a Metric qualifies as a Key Performance Indicator? and if so, what are the characteristics of an excellent online marketing KPI?

Dennis R. Mortensen (COO Indextools) gathered some great insights & conclusions on the difference between a KPI (Key Performance Indicator) and a metric.

Other interesting comments on the KPI debate:

• Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals & KPI Cards (Avinash)
• The big book of KPIs (EricTP)
• Help Yourself to a KPI! (Bryan)
• Measuring Key Performance Indicators (Manoj)
• Top 10 Web Analytics KPI (Key Performance Indicators) (Aurélie)

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