Following the example of Google and Microsoft, now Yahoo! enters the web analytics market.
Yahoo! Inc. (Nasdaq:YHOO – News), a leading global Internet company, today announced that it has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing. The acquisition includes IndexTools’ Web analytics business and technology as well as its Tensa R&D Kft.
The acquired technology is expected to extend Yahoo!’s current analytics offerings by adding capabilities to deliver relevant insights and metrics for online campaigns that run across the entire Yahoo! network.
More info on the Yahoo! web site.
I’m eager to see how the IndexTools Analytics package and Rubix tool will evolve. Compared to Google Analytics and the Microsoft AdCenter Analytics tool, IndexTools Analytics definitely offers more functionalities, and is more oriented towards mid-size and large sites with more flexibility (drag-and-drop, ad-hoc segmentation, etc.) and integration possibilities.
So maybe this will help Yahoo! win back (some of) the edge it has lost against Google and Microsoft.
- But will the efforts to further develop the IndexTools solutions continue?
- Will Yahoo! make a free tool of it for their adword clients?
- And wasn’t Yahoo! to be acquired by Microsoft?
- So what will happen with the current AdCenter Analytics?
Future will tell…
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