SAN FRANCISCO (Reuters) – Embattled Yahoo Inc has struck an advertising partnership deal with WPP Group that will let WPP buy ads on Yahoo’s online ad exchange.
In a statement, the companies said that as part of the deal, WPP advertising agencies would, through its 24/7 Real Media arm, develop a proprietary advertising media trading platform that takes advantage of Yahoo’s Right Media exchange.
WPP will also work with Yahoo to develop a WPP marketplace, giving WPP’s ad agencies wider access to potential advertising inventory, or places to advertise, across the Internet, as well as insight into how to buy ads cost-effectively for clients.
The WPP-Yahoo marketplace will also be open to outside publishers, helping to increase the overall volume, while cutting the costs, of the WPP ad-trading marketplace.
Source: Yahoo! News
Talking about Yahoo! and its services…
The new logo (on the short term) of their analytics services (after the acquisition of IndexTools) will look like this:
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