WebTrends released the new WebTrends Analytics 8.5!
With the slogan: ‘More Insights, Less Efforts!‘ Sounds promising.
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With the release of the new WebTrends Analytics 8.5, marketers can quickly assess the results from their growing investments in online video, blogs, social networking and other interactive media — and then use this business-critical insight to increase visitor engagement and conversion. Available now in an on-demand hosted format and later this month in software, the new release adds dynamic reports to a host of existing capabilities for testing, tracking and measurement of Web 2.0 media.
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- Take charge of Web 2.0. Dynamic reports add standardized tracking and reporting, along with graphic views of results, to WebTrends Analytics existing Web 2.0 capabilities.
- Create calculations on the fly. Marketers can compare the results of online activities and web site performance by dragging and dropping these metrics in reports. New ratios are automatically calculated and added to reports.
- Increase control, reduce administration. New user roles and groups provide administrators granular control of user rights, along with time-saving, preconfigured user-access rules.
- Manage analytics in Asian languages. Enhanced support for Japanese, Korean and traditional or simplified Chinese enables global enterprises to manage and share analytics reports from Asian markets worldwide.
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Read the entire announcement on www.webtrends.com. You can also download the datasheet.
We are currently testing all these new and promising features, and will share you our experience and feedback later on this blog.
If you’re interested in a personal demo, don’t hesitate to contact us.
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