Measuring Widget Virality

“How do I make my widget viral?” This is such a common question often raised when it comes to widget distribution. But what does the word viral really mean?

Jodie McDermott (ClearSpring) aka WidgetGirl gives a good explanation:

The term virality (which is not recognized in Webster’s dictionary, but well-documented on Wikipedia) is thrown around almost as much as the word engagement. Virality can be used to describe the efficacy in distribution for widgets, social applications, email and your traditional word-of-mouth marketing. When it comes to widgets specifically, virality boils down to the number of times that a widget is grabbed from a source and installed to a destination, such as a social networking profile, blog, desktop or web site page.

If you want to learn more about the measurement of virality then take a look at Jodie’s blogpost Measuring the virality of Widgets.

Five tips for small AdWords budgets

How can small companies use Google AdWords to get noticed amonsgt larger competitors with bigger budgets? Here are five tips to get the most out of your AdWords budget.

Web Analytics customers are happy.

JupiterResearch has found that despite volatility in the web analytics market, costs related to switching providers remain high, while more than two-thirds of current analytics customers are happy with their current provider.

Dennis R. Mortensen elected as WAA Board Member

The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced the election of Dennis R. Mortensen, director of data insights at Yahoo!, to its Board of Directors. The WAA Board includes individuals from across the U.S., Canada and Europe, and it reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession.