NuConomy Pro-active Analytics

Until yesterday the NuConomy studio was only available as a closed beta. This has now changed and NuConomy opens its platform to everyone who needs a better, easier (and free!) way to understand, optimize and monetize their site or digital advertising.

NuConomy is also officially announcing some really exciting and cool new features for the platform:

• Sage, a proactive analytics engine that explains you all the “Things you should know” in a consolidated overview that can also be received via RSS or e-mail.
• New plug-ins for major blogging and cms platforms – WordPress, Movable Type, Dasblog and Community Server
• Video analytics – automatic tracking of flash videos (.e.g YouTube) and Video API for custom integration
• OpenID support - full support for OpenID to make the web a more open place

If you’re into web analytics, you should really try and experience NuConomy and see if it makes your life of metrics data crunching easier and more actionable. Don’t hesitate to share your comments and thoughts about it.

Getting Analytics into the Organization

Neil Mason (frequent Emetrics speaker and Director to the Board of the Web Analytics Association shares his personal thought in a recent Clickz Article in the line of the recent Emetrics Summit – Emetrics Stockholm focused on the challenges of getting organizations to adopt Web analytics and marketing optimization practices as part of the way of doing business.

Neil explains: “People were interested in what I had to say, but they weren’t engaged. However, I found that a divisional director was more engaged than the rest, so I started working more closely with him, doing some analysis on the data and showing how he could use the results to improve his acquisition strategy”.

Click here for the full article.

Google Analytics evolves brilliantly

With 3 highly flexible new features Google Analytics continues its growth towards being an enterprise analytics solution. As from today you can take advantage of next (still in beta) advance report enhacements:

• Advanced Segmentation

Segmentaion is key in web analytics! It helps you to answer complex web traffic questions and  to identify your most valuable audience.
Google Analytics has added predefined custom segments such as “Paid Traffic” and “Visits with Conversions”. But this features also allows you to create your own new custom segments with a flexible, easy-to-use segment builder.

For one of our clients, Pioneer Europe, we have established a segmentation based on visit duration. We defined 4 segments *:

1. Bouncers: stay on the site less than 10 seconds
2. Clickers: stay between 11 and 60 seconds
3. Diggers: stay between 61 and 180 seconds
4. Investigators: stay longer than 180 seconds

The new segmentation feature in Google Analytics now allows us to finetune these segments by adding an extra ‘rule’ based on the number of pages visited per session.
Our segements are now defined as:

1. Bouncers: stay on the site less than 10 seconds AND viewed less than 3 pages
2. Clickers: stay between 11 and 60 seconds AND viewed between 3 and 8 pages
3. Diggers: stay between 61 and 180 seconds AND viewed more than 5 pages
4. Investigators: stay longer than 180 seconds

You can easily apply all your segments on current or historical data and compare segment performance side by side in reports. The only limit is that you can only apply 3 segments at once.

• Motion Charts

Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. You can select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. You can choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
You could base these Motion Charts on your custom reports (see next).

• Custom Reports

This is just great! From now on you can create, save, and edit your own custom reports that present the information you want to see organized in the way you want to see it. Via a drag and drop interface you select the metrics you want and define multiple levels of sub-reports.

New GA Custom Reports feature

Once created, each custom report is available for as long as you want it, and can be applied on any profile in your account.
And you can even apply your all predefined and own defined segments on these custom reports.

If you have any questions or need any help, don’t hesitate to contact us! We’re GAAC :)

Is Your Digital Marketing Talking To ME?

Wednesday afternoon, 5 November, it will all be about maximising Conversion!

These Days and Omniture invite you to a free event in Brussels to learn how to take advantage of Testing & Targeting to create a relevant dialogue with your customers, and increase your conversion.

Talking to customers through digital channels is a daunting task, everyday there is a new medium, using a new technology. Customers stipulate when they want to communicate with you and demand that they are personally engaged by your business before they will convert. So once you’ve effectively driven new customers to land on your site, how do you make sure the conversation continues and delivers the dialogue your customer expects?

These Days and Omniture will learn you how to engage your visitors and convert them via actionable analytics. This workshop is all about  Testing & Targeting.

We will discuss how you can test your landing pages, banners, forms and any other website content using the real-time feedback from your customers to decide which creatives and content they prefer which also positively impacts site conversion.

In addition, we will discuss how targeting to segments, or to each customer individually greatly enhances the relevance of your site and measurably increases conversion and revenue.

Put the right message, at the right time, to the right customer!

This event will showcase the latest in technology for improving your digital marketing.
We look forward to welcoming you to this event!

Register now to reserve your place. Get more details about the briefings here.

Popular Web analytics tools for EU Automotive sites

Michael Notté, a Web Analytics Specialist working at Toyota Motor Europe, published a brief study on “Automotive & Web Analytics in Europe – what are they using?” by performing research using Stephane Hamel’s Web Analytics Solution Profiler (most know as WASP). Click on the image to read Michael’s full post.

The full results can be downloaded here.

Every cup counts for Barack Obama!

There are plenty of political polls out there and wildly varying results when it comes to the upcoming election in the US. But at 7-Eleven they ask shoppers to pick between two coffee cup candidates through election day.

The customers can choose between plain coffee in a blue cup with Barack Obama’s name, coffee with a dash of milk served in a red cup marked with John McCain’s name, or decaf, reserved for the independent or undecided cups.

Selections are tallied at checkout, and the results are uploaded daily to a special microsite.

The promotion is communicated through window clings, pole toppers at the coffee service station and other signs that state, “Every cup counts.” 7-Eleven calls its poll “unabashedly unscientific.” In a press release, ceo Joe DePinto said, “While we don’t bill this as a statistically valid study by any means, it does reach Americans in their hometowns.”

According to 7-Eleven, its customer preferences matched the presidential election outcome in both 2000 and 2004. Six million votes were counted during each of those flights.

Source: 925.nl

nuconomy partners with Kampyle

Kampyle recently joined forces with Nuconomy, a great web analytics company.

Nuconomy, a leading web analytics vendor, enables its customers to measure user engagement on their sites, helping you understand your users’ activities and their interaction with the various features of your site.

This great combination between Kampyle’s and Nuconomy’s sets of data takes your site’s customer service to a new level.

For example- Nuconomy’s tools allow website owners to clearly define their site’s most important users based on certain simple parameters. By combining both our sets of data, when your site receives a feedback, Kampyle can now to notify you not only that you have received a feedback, but also that you have received a feedback from your most important user.

This capability can be of invaluable benefit, since it allows you, the website owner, to identify the feedback, and give the required attention and priority to your most loyal clients.

Such a level of customer service is surely a step in the right direction on the way to higher conversion rates and customer satisfaction.

Using the feature is easy: you will first need to register with Nuconomy. Then, sign in to Kampyle and select Nuconomy in the appropriate check-box of the partner setting page on your Kampyle account .

IndexTools is now Yahoo! Web Analytics

Only 5 months after its acquisition by Yahoo!, the analytics teams of both Yahoo and IndexTools managed a full migration and integration of the IndexTools analytics platform to the Yahoo! environment.

Today, 9 October 2008, Yahoo! announced the final integration step and the re-branding of the IndexTools product. From today onward the new name is Yahoo! Web Analytics.
The new site can be found at http://web.analytics.yahoo.com/.

Read all about it on Dennis R. Mortensen’s blog: http://visualrevenue.com/blog/2008/10/indextools-is-now-yahoo-web-analytics.html

Although Dennis is Director of Data Insights at Yahoo!, he remains very objective in his thoughts and ideas about the web analytics market, and other solutions and vendors.
Some of his ‘must read’ post are:

• A reflection on Google, Microsoft and Yahoo Web Analytics dashboards
• The difference between a KPI and a metric
• Our own interview with Dennis regarding the web analytics market, in the US and Europe

In the mean time we are eager to see how the Yahoo! Web Analytics solution and its strategic position will influence the web analytics market, and the position of both the free as enterprise analytics tools in the future.

Lester Wunderman: Being Direct on Marketing

Lester Wunderman is chairman emeritus and founder of Wunderman, which he launched in 1958. In 1967, he identified, named, and defined “direct marketing.” During his career, Wunderman has helped grow the industry with theory and practice.

Shane Atchison (ZAAZ/Wunderman) interviewed Lester Wunderman in a recent Clickz article regarding the upcoming 50th anniversary of the company Lester founded and all that’s happened along the way.

Click here for the full article.

WebTrends Tag Builder simplifies Quality Control

WebTrends has recently rolled out a new online tool “Tag Builder” which allows its customers to create data collection tags, JavaScript code used to track specific information on web sites through WebTrends software.

This new tool greatly reduces the time and effort to generate those tags for its customers. WebTrends said the new tool–Tag Builder–can quickly generate tags for tracking click-events, conversions, form submissions, and more to increase tagging quality control. Tag Builder produces a much improved set of tags from the one generated by the WebTrends user interface itself.