Just like any advanced software, you have to know how to manipulate it to your advantage; getting the absolute best you can out of Google Analytics takes time, know-how and insight.
Here’s where These Days can help you.
As Google Analytics Authorised Consultants (GAAC), These Days has spent the time, effort and training in gaining an intimate knowledge of the tool – and we want to share this knowledge with you.
On 21 April, you can expect a day of intensive, hands-on training:
1. Part one is an introduction for beginners, ‘Google Analytics: Getting Started‘
- The importance of Web Analytics
- Google Analytics Methodology
- Implementation, set-up and tracking code
- Understanding and managing profiles and filters
- Conversion really matters: Goals and funnels
- The Google Analytics interface: Understanding Dashboard & Reports, Calendar, Exports, Visualization
2. Part two delves deeper into advanced analytics, ‘Google Analytics: Advanced Analytics‘
- Campaign Performance: Tracking and reports (E-mail, Adwords, Banners, Off-line)
- Advanced Segmentation and Filters
- The value of Custom Reports
- Event Tracking
- Measuring e-Commerce performance
- Introduction to Google Website Optimizer
- Tips & Tricks
Feel free to attend just one session – or both, depending on your needs.
Registration is open until 15th April 2009.
Register before 17h00 on 1st of April, and receive an official Google Analytics IQ Voucher, which will give you full access to the Google Analytics online certification examination.
Seats are limited, so don’t wait too long.
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