When you want to compare or benchmark a web analytics tool to another, save yourself a lot of time and a headache by reviewing CMS Watch’s “Web Analytics Report 2009“.
The report reviews a total of 20 commercial tools (including mobile analytics) and 4 open source web analytics tools. Including but limited to: Coremetrics, Yahoo! Omniture, Google, Unica, Webtrends, Mobilytics, Admob, Amethon, Bango, Awstats, WebAlizer, and so on.
The report addresses several essential issues for an enterprise investigating Web Analytics solutions, including:
- Business-case analysis
- Detailed functional charts explaining essential Web Analytics features
- Implementation advice and best practices
- Head-to-head comparisons of the leading products, with detailed evaluation charts
- When not to use free services like Google Analytics or Yahoo! Analytics
- Critique of new vendors providing video and mobile traffic analytics solution
This is the most comprehensive vendor neutral report on this subject and a good reference. But if you still need support for running a personalized vendor selection process, pulling a short list based on your business objectives, avoiding setbacks or budget overspent, don’t hesitate to contact us.
Source: www.cmswatch.com
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