On August 4th 2009, Webtrends Analytics 9 was released. No major historical news, but I thought it was a good reason to write down my personal thoughts about one of the leading web analytics vendor in the market.
My first experiences with Webtrends already go back about 6 years. I’ve always been on the consultancy side in web analytics, having done and still doing business development, implementation, analysis and optimization, and trainings. I am a Webtrends Certified Consultant and Authorized Trainer since 5 years, so I think I know Webtrends and its solutions pretty well. But my relationship with Webtrends has been one with ups and downs from the start. Nevertheless I must admit that I am totally loving the new spirit that seems to live within the company since Alex Yoder and Jascha Kaykas-Wolff have taken over the ship.
A small recap of the last 6 years, from version 6 up until 9:
6 years ago Webtrends was still written with a capital T (WebTrends) and was owned by NetIQ, a leading provider of integrated systems and security management solutions. 
The products I first lay my hands on, the Log Analyzer 8.0 and the WebTrends (eBusiness and Enterprise) Reporting Center 6.0, were still sold in a box with software cd and printed manuals included. Read the rest of this entry »
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