The team of @MailerMailer has released their tenth email marketing metrics report, providing a variety of industry benchmarks, both in aggregate and specific to several different sectors and three different list sizes. The sample size for the data used to create this report is over 900 million email messages. This is a subset of the messages sent through MailerMailer between January 1 and December 31, 2009.
View report by sections:
Do you experience the same trends in your region?
For your campaigns?
MailerMailer ” The benchmarks provided here are not intended as a measure of success or failure. The ultimate metrics are those that speak to the bottom line – primarily return on investment.” A campaign that generates revenue in excess of its cost is successful, no matter what the open and click rates are. And a campaign that exceeds industry benchmark open and click rates but doesn’t cover its own costs is not successful.
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