About

- a blog on modern marketing with a strong focus on performance based digital marketing , social media and web analytics.

Your expert editorial team:

— Ryan Ducie, Guest Blogger, Storyteller and Metrics Idealist

— Siegert Dierickx, Manager Web analytics

— Johan de Keulenaer, Director CRM

Both of us work at These Days, a widely acclaimed interactive consultancy agency in the Benelux (Amsterdam & Antwerp) that provides advice in the domains of digital, data and direct marketing for Benelux and European clients.

These Days is part of Wunderman, the biggest full-service marketing network in the world and member of WPP GROUP (NASDAQ: WPPGY)  – Leaders in Advertising, Branding, Marketing.

At These Days, the competence center “Data-Driven Marketing” focuses on Strategic Planning, Data Intelligence, Conversion and Optimization strategies in order to achieve better results cross-channel (direct, digital media, mobile, email and social media).

If you would like to contact us, please don’t hesitate to leave a comment below.

A summary of the consultancy services our competence center can offer:

Strategy Development

• Conversion based Communication Planning
• Data-Driven Marketing Planning
• Integrated Marketing Planning
• Touchpoint & Contact Strategies

Data

• Data management & Optimization
• Segmentation & targeting
• Data reporting & intelligence

Insights

• ROI Monetization
• Conversion Paths
• Web Analytics
• Scorecards/Dashboards
• Campaign Analysis

Optimization

• Information architecture & usability
• A/B testing
• Multivariate testing
• Campaign optimization
• E-mail Marketing optimization
• Landing Page optimization
• Conversion Path optimization
• Search Engine Optimization

Education

• Fundamentals of Web Analytics
• Distributing Metrics throughout your organisation
• Setting targets and managing dashboards
• Analysing reports and metrics

Note: This blog features content that is not checked by our employer before they’re put online.